Case Study: Turning Award-Winning Design Into Brand Equity
How Quarry Hill Consulting Helped Loczi Design Win Big at the 2025 Modern Luxury Interiors Magazine Design 9 Awards Home of the Year + Best Traditional Residence
Loczi Design had completed a truly exceptional residential project that blended classical architecture with bold, modern storytelling. The design itself was award-worthy, but like many high-performing design firms, Loczi faced a common challenge:
How do you translate great work into meaningful industry recognition and ensure that recognition supports long-term brand growth, not just a trophy moment?
Winning design awards isn’t just about aesthetics. It requires:
Strategic project positioning
A compelling narrative aligned with judging criteria
Clear differentiation in a competitive field
Professional submission execution and follow-through
That’s where we came in.
QHC’s Strategic Role
Quarry Hill Consulting partnered with Loczi Design to position the project not just as beautiful, but as distinct, intentional, and memorable within the awards landscape.
Our Scope Included:
Award Strategy & Category Positioning
QHC advised on category selection and framing, identifying Home of the Year and Best Traditional Residence as high-impact opportunities aligned with the project’s strengths.
Narrative Development
We crafted a submission narrative that emphasized:
The tension between tradition and modernity
Emotional storytelling and client collaboration
Craftsmanship, materiality, and layered detail
The “why” behind design decisions—not just the “what”
This ensured the judges experienced the home as a complete story, not a static set of images.
Submission Copywriting & Editing
QHC refined all written components for clarity, tone, and impact balancing editorial polish with direct alignment to judging criteria.
Brand Alignment
Every submission touchpoint reinforced Loczi Design’s broader brand identity: bold, soulful, confident, and deeply personal—ensuring consistency between awards recognition and long-term positioning.
Post-Win Amplification Strategy
Winning is only half the equation. QHC developed a post-award content framework to extend the value of the wins across:
Website content
PR and editorial pitching
SEO-optimized blog coverage
Social and client communications
The Results
Two major wins at the 2025 Design 9 Awards
Recognition among California’s top luxury residential designers
Elevated brand authority with media, peers, and prospective clients
High-value content assets that continue to drive visibility and credibility
Most importantly, Loczi Design’s awards success became a brand-building moment, not a one-day headline.
“This is a win not just for our team,” says Mike Ufferman, Loczi Co-Owner “but for every client who’s trusted us to be bold, be brave, and design with feeling. We’re so grateful to the Design 9 Awards for recognizing the magic that can happen when collaboration meets courage.”
Why This Matters: Design awards are not just accolades—they’re strategic assets.
When approached thoughtfully, awards can:
Validate a firm’s point of view
Differentiate in a crowded luxury market
Support higher-value client acquisition
Strengthen press and partnership opportunities
Quarry Hill Consulting helps design firms treat awards as part of a larger visibility ecosystem, ensuring that exceptional work earns both recognition and return on investment.
Want to Win Smarter, Not Just Louder?
If your firm is producing award-worthy work but not seeing the recognition—or business impact—it deserves, Quarry Hill Consulting can help. Let’s talk about awards strategy, submissions, and long-term brand growth.